Advertisers
Program Management
Account Management Team
The team provides day-to-day program monitoring and support, as well as strategic guidance to ensure long-term success. Also, we take a proactive approach to our relationships, our teams meet regularly with clients to ensure all needs and goals are achieved.
Strategic Publisher Development team
This dedicated team is uniquely structured with channel experts supporting each subset of affiliate marketing (email, PPC, etc.), with strategies to meet channel specific needs.
- Develops a highly targeted list of publisher prospects for each campaign
- Recruits new publishers that represent a good fit for our client’s programs
- Ensures each affiliate channel is properly supported
Program Promotions and Communication
We utilize a variety of communication tools to meet our client’s business needs and in a format that resonates most with the affiliates that are promoting the program.
- Communication tools include: E-mail, RSS, telephone, forums, other social media channels, our Management Area technology platform, hosting events, and face-to-face meetings
Program Evolution
As your program matures, we take the following approach to ensure continued growth and performance.
- Identify program strengths, weaknesses, and trends based on program performance
- Recommend affiliate recruitment, compensation, creative and landing page enhancement
- Facilitate strong relationships with top performing affiliates and continually identify new prospects